When considering all the reasons for starting your very own business, creating a business logo might not seem like a priority. However, it is one of the most important aspects of a business
A logo is a simple image of a company that can create a visual brand identity for your business.
Making a company logo is one of the most challenging parts for designers as a company logo should have all the various aspects of what the company stands for. With that said, a strong logo is the beginning of a strong business identity and image of your business. It is supposed to convey your business vision and message to the world, or it could have a devastating effect on your company.
The following factors could perhaps tell you the most critical aspects of designing a perfect logo for a company.
It helps in getting the attention of the customers
A customer takes only a quarter of a second to form an opinion about your company. Your company logo makes that impression on the clients, turning them into loyal customers. If made right, it has the potential to grab the attention of the customers and communicate your company’s or online business core values while compelling them to know better about it.
Like a human appearance makes the first impression on others, a customer judges your business with its appearance—in other words, your company’s logo design. You need a logo to make an excellent first impression. It is after all the first thing your audience will see when they log in or open your website for information.
It can make an impression
You have got only a single chance to do it right. You can do it by carrying out an extensive survey by taking advantage of companies and order a cheap logo design for a test run. This can arouse an interest in the audience and invite them to learn more about your business. You can also tap into making a video animation or perhaps an animated logo design that can attract the audience to your brand.
It is the foundation of your brand identity
Successful branding is all about telling your business story to your customers to provoke their emotions and compel them to choose your business for its authenticity.
Simply put, a logo design is a part of branding and building authenticity. It serves as the foundation for your brand identity. All these factors later are depicted by your business products and branding materials like letterheads, business cards, etc. In short, your logo design helps in creating a concrete, marketable brand identity.
Great visuals make your business memorable and authentic
The colors, tones, and fonts are something that makes a logo more appealing for the clients. When a designer adds these elements into a logo, it helps in telling the story of your business. As said before, a logo is a point of identification of a business. They are the identity that the customer uses to recognize your brand.
You want the audience to instantly recognize your business from the crowd of online businesses selling the same product as you with the memory of what you do and what services you are providing.
It is human nature to forget things, and they need something, perhaps a visual identity, to trigger their memory. Moreover, because a good logo is aesthetically pleasing, it triggers a positive thought about your business and services that only a name and business description cannot.
Separates your business from the competition
As mentioned before, a logo is a visual identity. It is something that separates you from all the other companies selling their products online. Dare to be different in the virtual world, and you’ll be appreciated for that. Sure there are others who do the same thing as you, but your logo is something that will set your business apart from others.
A well-designed logo communicates everything honestly. From the company’s background to its history to your company’s mission, it is an image that can appeal through a proper icon, color, shape, or font.
A well-designed logo fosters brand loyalty
It is no lie that customers crave consistency. As your brand grows, your logo is going to be more familiar to your audiences like the apple bite of the apple and four rings of Audi. You should know that familiarity creates trust and accessibility.
Think about it! A customer wants something familiar to trust the brand. For example, when you see a swoosh logo, you instantly recognize it to be Nike’s logo. Nike is the brand that you trust, which is built on a well-designed logo. Loyalty follows the trust you have in the brand. Once the customer likes you, they are going to seek you again and again. Moreover, the logo is the first thing they’ll look for!
Author Bio: Colors and designs were the first passion that I had. It took me years to become a master of this art. With 4 years of experience in the industry of animation and serving as a senior creative artist at Animation Dok, I am also playing my part in promoting the field through my posts and blogs.