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Effective SEO Techniques in 2020

Ranking high takings both the time and effort, but there are some Search Engine Optimization techniques out there that are very easy to implement and will bring some good results. The best part? You can possibly do everything by yourself. Spoiler alert, however: many of them include basics.

Overview of Effective SEO Techniques [2019]

During the years we have experiential something rather shocking. Many clients that I have to choose paid big time for search engine optimization services in the past.

Now before you start or begin, you can continuously perform an audit. It is not something easy to do, depending on the size of your website, but it will help you arrange your actions to save time. Depending on each separate and individual situation, different actions in the list below might not be valuable or might not apply to your case.

Main Points of Effective SEO Techniques [2019]

  1. Optimize Your Titles and Headings
  2. Prioritize Pages in Website Navigation
  3. Add Breadcrumbs to Your Pages
  4. Implement Tracking on Your Site
  5. Install an SSL Certificate
  6. Secure Your Maps Listing
  7. Compress & Optimize Your Images
  8. Increase Site Speed
  9. Interlink Your Pages with Keyword Rich Anchor Texts
  10. Link to Relevant, Authority Websites
  11. Secure Your Social Media Profiles
  12. Increase The Shareability of Your Pages & Posts
  13. Share Other People’s Content
  14. Ask Friends and Customers for Reviews
  15. Custom Design Your 404
  16. Post-Fresh, High-Quality Content
  17. Update/Improve Existing Content
  18. Repurpose Existing Content
  19. Make Your Website Mobile Friendly
  20. Invest in advertorials with nofollow backlinks
  21. Acquire Your Competitors’ Backlinks

1.Optimize Your Titles and Headings

Effective SEO Techniques [2019]

As mentioned in the introduction I was often amazed to see that although some of my clients had paid big money for SEO services in the past days, basic optimization things like keyword analysis and title optimization weren’t performed.

These being said, make confirm your pages are targeting the proper keywords (Effective SEO Techniques [2019]). The title tag has the foremost weight in computer program optimization, so make sure your keyword is there. The nearer the most important keyword is to the beginning, the better. After that, you need to add proper keywords to your Headings as well. The H1 (Heading 1) is the most important heading so it should be the first thing on a page. In many cases, it’s the same as the title, but it doesn’t essentially have to be.

If you have a PPC campaign running, you can stimulate yourself from those titles. Many people thought that PPC titles are out of shape for SEO, but the truth is that the PPC titles are absorbed on conversion, which will benefit SEO greatly.

The same thing goes for the meta descriptions. Optimize the meta descriptions to influence the peoples to click your link. Make sure you have your keywords there as well otherwise the chances of it showing up are much lower.

 Once you get a hold of it, you can start targeting numerous keywords with one page. Although this article doesn’t target multiple keywords, we could say that this title is optimized for “effective SEO techniques”, “On-page SEO” and “Effective SEO techniques 2019”.

This is a great thing because you can focus on writing bigger pieces of content as a replacement for many smaller ones. Google loves longer content. 

  1. Prioritize Pages in Website Navigation

Effective SEO Techniques [2019]

Navigation is the most important structural component on your whole website. Why? Well, because it’s the first thing linking to your ‘other’ pages and it’s usually at the very top of the page, giving those links a lot of weight.

 You can see, for example, that pages optimized for some of our most important keywords (i.e. Effective SEO Techniques [2019]) are linked to right from the navigation menu. These links are found on every page on the website making those pages look very important in Google’s eyes.

That’s one of the reasons the Homepage has such high authority on all sites. It’s as a result of, usually, the brand on each page links to that.

  1. Add Breadcrumbs to Your Pages for SEO.

Effective SEO Techniques [2019]

 Adding breadcrumbs can be very helpful to your website, particularly if it’s an eCommerce one. This is because they create structure within your site.

 Most, if not all online stores, link their products from their category pages. This means that the category pages send some equity to the product pages, making them stronger. Not a bad thing, overall.

Though, I and pretty sure however that you want your category pages to rank high because those are the ones optimized for the keywords with the most search volume. With Breadcrumbs, you will combine the strength of your Category pages by linking to them with all your subcategories and related products.

 If you’re using a CMS (Content Management System), things are pretty easy. Most templates already come with breadcrumbs, so make sure you check the template’s settings first. If not, you can search the web for “Your CMS Platform” + “breadcrumbs plugin/extension/module”. I’m sure there’s something out there for you.

On a custom platform, you might not be able to do it yourself without coding knowledge. However, a programmer should be able to do it pretty quick, so it won’t be a big cost.

  1. Implement Tracking on Your Site

Tracking is very important. If you don’t track your rankings and traffic, you cannot spot the issues with your website.

 What pages do the users leave quickly? You know you can improve those first especially if the search volume for them is high!

Also, if you don’t display your organic search traffic you cannot know if you’re making any progress and, worse, you won’t know if the search engines punished you or your rankings have dropped.

You can use Google Search Console and Google Analytics to monitor your organic search traffic and issues with your pages. They’re honestly easy to install as long as you have access to your server. You might even be able to install them via a plugin for your CMS. I indorse using Google Tag Manager to implement all tracking codes. They will be easier to manage afterward.

If you want to go to the next level, you can try things like HotJar, which creates a heatmap of where your users click most on a page. However, that’s a lot harder to understand and improve properly, so an experienced person is mandatory, who can manage your site through Effective SEO Techniques.

  1. Install an SSL Certificate

SSL Certificate is also the most important ingredient in Effective SEO Techniques. SSL has become a ranking factor since 2014. If you’re curious about why the answer is quite simple. Because of security. Cybercrime has been on the rise continually and more and more people share more and more sensitive data on the web.

 Installing an SSL should be quite easy. Most of the time, your hosting provider can help you. However, there is a simple solution that is also free: Cloudflare. You simply have to change your domain’s name servers to point out to Cloud-Flare and then Cloud-Flare will act as a filter, blocking spam and bad IPs from reaching your server.

Beware, though! Transferring to HTTPS can cause some serious SEO issues!

If you want to know more, you can read this detailed guide about migrating from HTTP to HTTPS.

  1. Secure Your Maps Listing

Effective SEO Techniques [2019]

This is not somewhat that people will be talented to ‘steal’ from you very easily, but it will provide your website with great value. Using Google MyBusiness you can get your website listed multiple times on Google.

Not only that but it will also connected-back to your website. People will be able to find your website a lot easier if it’s not already ranking well. In this article Effective, SEO Techniques [2019] provide comprehensive detail in this regard.

Once you create your listing or claim ownership of it make sure you fill out all the essential details properly. You should also add good pictures of your location, products, and team. This helps to build trust with your clients.

  1. Compress & Optimize Your Images

Effective SEO Techniques [2019]

Images take-up the most physical space on a server. It means, they also take the most physical space on your user’s device, which meant they also take the greatest time to load. 

Slow loading times highly influence your conversions and images take the longest to load.

There are 2 ways an image takes up too much space. First, it’s not compressed in its physical size on the disk space. So, you can have two images that look the same, but one has 1MB and the other has one-fifth of an MB.

How is this possible? Well, I do not confirm how image compression works, but it makes images smaller in their size on the disk without any reducing their size or quality on-screen. You can use a plugin such as Smush for WordPress, or image compression tools like ShortPixel which have API. You can also compress your image every time you upload them using TinyPNG. If you cannot connect a tool, just download lots of images (if you don’t have thousands) compress them and then upload them to your web server.

Note:- In Effective SEO Technique, the compression of images size plays a great role.

Then, of course, you have a size on the screen. A 2000pix by 2000 pixels image will take-up more physical disk space than a 500pix by 500 pixels images. So, don’t load a 2000x2000px images and shrink it to 500x500px using CSS. The browser will have to download an image 4 times larger than it needs.

 To make this work with responsive designs, you can research the “secret” HTML attribute. You can use it to solely transfer specific pictures on specific screen sizes.

  1. Increase Site Speed

Though images have high impact, other fundamentals can affect your website loading speed. Manage the load speed of your website is also Effective SEO Techniques. Most of the time it is related to files, but other times it can be because of PHP conflicts or database queries taking very long to load.

To avoid conflicts and slow database loading time, you can attempt and limit your plugin use to very nominal. Do you have a lot of needless plugins and extensions? Get rid of them. Do you think something looks nice on your website, but you hardly ever use it or it provides little value? Get rid of it.

You can start by removing your slider plugin, for example, replace the slider with a static image and a CTA button. Why? Well, it turns out that sliders kinda suck! People hardly click on those offers, they take up a lot of space and resources and they can be very irritating when you are reading something and the image shifts automatically.

Some other things you can do to increase your site’s speed include having countless hosting providers and minimizing the resources needed to load a page. You can use Page Speed Insights and GT Metrix to display these issues.

Some are easy to solve and fix and some are not. For example, a caching and file minification plugin like W3 Total Cache (for WordPress-CMS) can be useful. You can use this guide to set it up correctly. Though, be careful of possible CSS and JS issues and conflicts that might mess up your design and functionality. Typically, disabling minification will fix the issue, but have a backup of your files and database before you change anything!

In-Page Speed Insights check your server’s response time. If numerous tests show that the response time is over 2.5 instants, you can consider switching to a better hosting provider.

You should also take a look at this Technical On-Page SEO Guide. Not everything there is easy to implement, but seeing that it’s On-Page SEO, you have complete control over it, so it’s worth doing!

  1. Interlink Your Pages with Keyword Rich Anchor Texts

Interlinking is one of the most effective SEO (Search Engine Optimization) techniques out there. You can use it to link to special pages victimization specific anchor texts.. This has a lower risk than building backlinks on keyword-rich anchor texts and, more highly, you have absolute control over it.

When you add new content, make sure you link to other relevant pages within your website. Vice-versa, go edit some old pages from your website and add relations to your new content, if relevant.

If you have thousands of pages, it can be hard to interlink, but you can use plugins such as Interlink Manager. Make sure you also check out this guide about interlinking.

  1. Link to Relevant, Authority Websites

I know you had pretty preferred other websites linking to you, but just as with the social media example, you will have to share other people’s content to get linked to by hand.

This can improve your SEO (Search Engine Optimization). Why? Well, it’s because Google works on backlinks! That’s how it finds good content and figures out which content is worth ranking at the top. That’s why Google inspires webmasters to link to great content.

  1. Secure Your Social Media Profiles

Effective SEO Techniques [2019]

Even though you’ll only probably use one or two of them, it’s a good idea to save as many as possible. Social Media profiles are a higher way of getting some initial backlinks to your website.  Sometimes you might even lose the name if someone else (like a competitor) registers it before you.

The most widespread ones area unit Facebook, YouTube, Twitter, Instagram, Pinterest, and LinkedIn. However, looking at your niche, you can consider Reddit or any other niche-oriented social media platforms, such as SoundCloud or Yelp.

However, for the links on social media profiles to be effective or attractive, you will need to get shares, retweets, pins, etc.

  1. Increase Share-ability of Your Pages and Posts

If you want to get more and more traffic to your site, you have to use social media to get viral. Even, if people read your content and like it a lot, they might not problem sharing it if you don’t facilitate the process. 

Add share and like buttons on your pages. Attention on the platforms most related to your website instead of adding as many as possible. Again, if you have a CMS (Content Management System), there is a plugin there for you!

You can also add CTA within your content or article. There’s a nice SEO strategy called locked content. You can unlock that with a share. While locking the content you said you had provided in the title is a very bad idea (bad user experience), locking some extra PDFs or tips can increase the number of shares/ tweets about your website.

  1. Share Other People’s Content

Effective SEO Techniques [2019]

Also, make sure you share motivating or interesting content, even if it’s not from your website. If you want other peoples to share your content, you will have to share theirs.

It is better if you get shares from other pages in its place of people because personal profiles aren’t usually indexed. This means that Google won’t be able to see the backlinks created from those shares.

  1. Ask Friends and Customers for Reviews

Customers Reviews for your website is also an Effective SEO Techniques. Now that you have your Google My-Business listing secured, it is time to get some reviews. Many people disregard this and I never understand why. It’s something so easy to do!

2This helps you identify websites that are prone to share content in your niche. Even if the links are purchased, you know they work if your competitors are ranking with them. Sign up for a free trial and get a list of your competitors’ best backlinks. 


You’ve most likely detected these SEO tips before, but the real question is have you truly tried them

Not of these SEO ways may well be simple to implement, however, you may undoubtedly be ready to improve your rankings with them. Everything listed above doesn’t require an expert and won’t put your website in any risk of getting penalized.

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