7 Types of Videos – That Are Effective for Marketing


Video marketing is very important in today’s day and age as more than 65% of the population are visual learners. Integrating videos in marketing efforts have the power to bring in leads, a lot faster than blog posts ever well. There have been studies that have concluded that videos are 50 times more likely to get organic page ranks in search engines than text.

Now that we have established the importance of video marketing, time is to focus our attention on different types of videos that can be used for effective marketing. In this piece, we will have a lot at the top 7 types of videos. Let’s get started.

  1. Brand Videos:

As the name suggests, these types of videos are used by brands to introduce themselves to the viewers. Through these videos, brands tell their story and communicate to the viewers that their company is unique and worth their attention.

You can use animation in your videos to differentiate it from others. It is a great way to engage the viewers if you use them to incorporate a brand character. Make sure that the videos you make are fun and unique and sit back to reap the rewards of your efforts.

If you have a small business and need to make the best use of brand videos then you can hire a digital marketing agency for small businesses, for the same purpose.

  1. Explainer Videos:

As the name suggests, the purpose of these videos is to explain! There is a whole host of video types that can be subsumed under this category but mostly these videos are about sharing helpful tips or teaching the viewer how to solve a problem.

Such videos are often used by home service companies as guiding viewers through a step-by-step instructional video is better than a written list of steps to take. Through these types of videos, you can establish yourself as a subject matter expert in your industry and in the niche within your industry.

Further, with the help of these videos, you can also capture the ‘how to’ themed queries in search results. Providing useful information to the audience is a good way of introducing them to your brand at the same time. This is a great way to establish your reputation as a trusted source.

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7 Types of Videos - That Are Effective for Marketing

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  1. Product Review Videos:

Product review videos are a great way to promote products and services by showing it in action and highlighting its benefits. It is common knowledge that more than an overwhelming majority of consumers feel more confident in making purchases after watching product review videos.

You can produce these review videos on your own or get them produced and published by others. You can review your products and also products that aren’t from your line. This will help in establishing your authority as an unbiased source, which is the most important thing when it comes to product review videos. You can hire the services of a digital marketing service provider to get the best results of your video marketing efforts.

  1. Company Culture Videos:

It is well known that brands that inspire higher emotional intensity are very well received by the people. Thus, you can use company culture videos to make a personal connection with the people. This kind of video humanizes your brand which is very important to ensure a personal connection between the brand and the people.

There are a lot of video types which can be subsumed in this category. Videos like a tour of the office or slice-of-life interviews can prove very effective in showcasing how unique and different your company is.

You can use short interview pieces of your happy workers to show your brand in the best light possible. There are a lot of ways in which you can use company culture videos for marketing and you are advised to research them for the furtherance of your business goals.

  1. Event Videos:

Use social media platforms to showcase the different events happening in your company. It is an effective way of humanizing your brand by letting people know, what a fun and exciting workplace you have.

You can use Facebook live to broadcast the entirety of such events and if you have wanted to share small snip-bits, then you can opt for Instagram and Snapchat. These videos can be very engaging and you will be surprised how effective these videos can be!

These videos take the viewer behind the scenes and instill a kindle of curiosity towards your brand, what you stand for and what you have to offer. These videos are often also liked by people who may have themselves attended the event as such videos help them get the inside scoop.

  1. Testimonials:

Testimonials both in text and in videos are very effective. It is already common knowledge that positive reviews have a very positive impact on customers. The same in engaging video format can appreciably expedite the entire process.

The company is expected to hold itself in high regard and talk about the same but when a different person or entity talks highly of the company, it has a lot of credibilities. Testimonials are text might be easy to get but for videos, you may have to put in some efforts.

You can ask you’re satisfied clients to make one and send it over or you can engage them at the end of a tradeshow or in-store event. The key here is to ensure credibility, so it is advised that you request clients to be honest in such testimonial videos. These videos can be put in prominent positions on your website and social media channels, where they can get a lot of visibility.

  1. Vlogs:

Vlog is simply a blog in video format. The benefit with vlogs is that they communicate the message in lesser time, and if produced well, can be a lot more engaging them a plain text.

These vlogs also allow you the chance to go in-depth about topics, something which you can’t do in blogs because of lack of space or time. Vlogs, if executed well, also have a much less bounce rate than blogs.

You should use vlogs on a weekly or monthly basis to build a loyal audience and following for your brand. You can also use webinars to host Q&A sessions with clients and product demos with customers.

The Bottom Line

Creating engaging videos continuously as part of your marketing strategy can reap rich rewards for your business. It will not only build brand authority and loyalty as customers wait for the next release. When you do so on a continuous basis, you will enhance your visibility, share-ability and eventually conversions and sales.

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