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10 SEO Tips To Upgrade Your Website in 2020

Search Engine Optimisation (SEO) is highly essential for your website. It makes it searchable on Google and improves its ranking. We are the UK’s best SEO consultant in London, and we will be giving you 10 SEO tips you can employ to upgrade your website.

  1. Find Broken Links

A link to a page that is empty or doesn’t exist is called broken links. You can find broken links on other websites and benefit from them. This is how you can go about it:

  • Make a list of all the websites that are related to your industry.
  • Use free tools to check for broken links on these websites, an example of one of these free tools to use is deadlinkchecker.com
  • Type in the URL of the website and look for the broken links that come up
  • Then you write a piece of useful content related to that broken link.
  • Contact the owner of the website having the broken link through email, inform them that they have a broken link and suggest your content to them
  1. Create Great Visuals

Ensure you include great visuals when creating a blog post because there is a higher chance of people linking to your visuals and they can also use them

A link should be placed below it so that people can link to it, and if it is appealing, they will use their content.

This case is most useful in the case of graphs and data. There is a higher rate of people linking to these.

  1. Industry Expert Roundup

Everyone is interested in what the leading industry experts have to say about the industry. Reach out to these well-known people or people whose opinions are respected.

Tell them about the topic you are going to write about and ask them if they would like to add their opinion. You can also let them know that other industry experts will be adding their opinion; this will make it more appealing to the person you are trying to reach out to.

  1. Increase Your Dwell Time

The amount of time people spend on your website is known as dwell time. It is not known if Google uses dwell time as a ranking factor, but it can also be possible that they use this.

Keep this in mind and try to keep people who visit your blog on the blog for a long time. This is possible, and the easiest way to do this is to upload video content.

Most people spend longer time watching a video than reading a long article. Another way to go about this is to offer valuable content that is rich and irresistible.

  1. Rank For Brand Keywords

You can outrank the website who owns the brand, but you can use brand name keywords and get high search volumes. You will also have low competition.

An excellent way to go about this is to use reviews belonging to the brand’s product or service and write good content for it.

  1. Get people to look for you

Good contents have links to the sources used when writing; if your contents are good, people will link to your content as a source. You can go about this by researching the industry.

Write good content that you think people will value and see as useful, provide important data that will satisfy people’s curiosity and answer their questions.

  1. Write For Humans, Not Machine (Google)

Even though Google is the one that ranks websites and not any individual, yet, the public is responsible for how Google ranks your website.

The number of visitors you have and the amount of time they spend on your website will increase your ranking on Google. Write good content that can be understood easily by humans.

The article should also be interesting and easily digestible. Don’t just write because you feel it would be good SEO.

  1. Pictures can increase traffic by 94%

A quality image can boost your traffic. A study revealed that articles which contain a related image or infographic increase traffic by 94%. The human brain can easily digest an image than reading a large block of texts.

Try and include one or more images in your articles.

  1. Get Attention By Using Statistical Content

Almost everyone loves stats, it gives a bit of color to your content and to provide credibility to your work.

You will get a lot of backlinks if you carry out enough research and include stats in your write-up.

  1. Write Articles On Keywords With Commercial Intent

These types of articles have lower competition, but they might be more expensive than keywords without commercial intent. Articles containing keywords with high commercial intent have people who want to buy, and you want these people.

Our Organisation is the leading SEO agency in London, we also offer Website design service, and we also help to improve the rankings of websites in search results.

Other SEO services we render are keyword research, onsite SEO, link building strategies, recovering from penalties, PR SEO, interactive content and infographics, content marketing, audit and reporting, and social media promotion.

We also run our SEO services in London UK for a lot of industries including estate agents, dental marketing, medical practices, financial companies, legal firms, cleaning companies, travel industry, dentists, Forex trading, hotels, etc.

As a leading SEO agency in the UK, we are committed to working with you and help you convert clicks to customers. We have a good reputation as we are trusted by both big and small businesses in the UK.

We are known by the service we offer, the UK’s best SEO consultant in London, and we give our clients nothing but the best.

Our line is open for business 24/7, feel free to call us 0 208 259 2120.